Our ebrik platform

Resident Engagement Platform

October 27, 2025
8 min

While many resident engagement platforms used in regeneration and housing projects focus mainly on consultation and planning, Ebrik is redefining how housing associations and councils connect with residents by prioritising trust-building during the critical pre-planning and construction phases.
Many existing platforms offer tools for surveys, mapping, workshops, and voting to support resident participation during consultation stages. However, challenges and trust issues often arise before plans are finalised and continue through construction. This is where Ebrik’s digital engagement platform delivers significant added value by focusing on clear, ongoing communication and building trust throughout the entire build process.

Why Ebrik Was Created

Co-developed with housing associations, Ebrik directly addresses two high-impact yet often overlooked stages in regeneration and planned investment work:

  • Pre-Planning: The crucial one- to two-year period before consultation when trust is either built or eroded.
  • Build Phase: When delays, disruption, and poor communication frequently leave residents in the dark and damage confidence.

By focusing here, Ebrik helps prevent mistrust, conflict, and costly project delays.

A Resident-Centred Approach to Early Engagement

“Residents often have the most influence between consultation and project completion, but the 1 to 2 years before consultation often go under-engaged. This missed engagement can add 40 to 70% more to project costs if issues arise later due to weak resident–housing relationships,” explained [Ana Moutinho], founder and CEO of Ebrik. “Ebrik bridges this gap by building trust early and maintaining transparency throughout the build, preventing costly delays and fostering stronger community relationships.”
Ebrik breaks this cycle with a resident-centred, tailored approach:

  • Conducting one-on-one, face-to-face research to understand real resident needs and lived experiences.
  • Applying a Theory of Change framework to design meaningful, community-specific interventions.
  • Clearly promoting the roles of housing associations and councils in community initiatives to build trust and recognition.
  • Tracking engagement and social outcomes to measure impact on individual benefits, community connection, and trust.

Transparent Communication Throughout Construction

The construction phase often causes resident stress due to noise, delays, and unclear information. Ebrik addresses this with:

  • Visual, block-level video updates that show exactly what’s happening onsite.
  • Plain-language explanations for delays or changes.
  • Two-way feedback channels open 24/7 for questions and concerns.
  • A centralised information hub that reduces calls and complaints.

Driving Stronger, More Efficient Builds

Ebrik has increased resident engagement from 15% with traditional methods to 45%, reaching many who are often overlooked. The platform effectively connects with 60% of direct residents, plus 30% of those in surrounding neighbourhoods and local government bodies. Registration rates among residents with allocated plots range between 60% and 100% and residents consistently report feeling more informed and valued throughout the build process.
Through its intuitive digital platform and close collaboration with councils and housing associations, Ebrik maps resident challenges, identifies engagement opportunities, and crafts tailored solutions. The outcome is smoother projects, fewer complaints, stronger trust, and measurable community impact.

About Ebrik

Ebrik is a digital resident engagement platform created for housing associations and councils to improve transparency, trust, and community outcomes at every stage of regeneration and planned investment projects.

For more information, visit our website.

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